Fawn Magazine Stage 2 - Week 12

The final week of production was a stressful one. Although I had finished the layout I spent a lot of time going over everything and fixing any flaws that I saw, as well as inputting the correctly sized images into each section. This took quite some time which pushed me back on other task.

I finished editing the photos for the shoot and input them into the layout I had already designed. From this I moved onto finishing the editing of the cover shot. No matter how I tried I could not get the background to fully erase from the image without destroying the loose strands of hair. I couldn't leave it the way it was as the background was visibly noticeable on the Fawn logo. I decided that instead maybe I could use an image that I had already edited that was easier to separate from the background. I chose a font on image and input it into the cover layout. I was actually pleasantly surprised with the result, the image suited the cover far better than the previous image, and I had none of the same problem with it. I decided to use this image instead.

I exported a trial version of the magazine for Ben, so that we could test it on the Issuu website and reader. I exported both printed and interactive PDF's and gave them to Ben to put on the site. Both worked really well, but Ben suggested that we use the interactive PDF as the file size was a lot smaller than that of the printed PDF.

Last week I emailed all of my contacts regarding image caption, so this week Gaia and I met and went through inputting caption into the assigned spaces. It took us some time to write all the captions, as most people had really only responded with a description of what was in the image, that really wasn't appropriate for a caption. In addition to this she also helped me write the Editor's Letter, which was proved quite difficult. I kept it simple, informing our readers what we were all about and what it took for us to get the issue to them on time. 

Finally on the final day of trimester I proof read the magazine with Gaia and went through correcting any spelling errors, and correctly formatted the text. Once this was finished I exported the final version of the magazine and emailed it to Ben so that we could send the magazine live.

That night I sent out a Facebook update telling everyone that the magazine had launched and to check it out. That night I was bombarded with friends, family and stranger who had liked our page saying that they loved the magazine and were amazed at the job I'd done. It was such a great feeling of accomplishment to find out that people love the magazine just as much as I love it. And as I said in my Editor's letter although it seems like in some ways we've reached our final destination, it's very clear to me that this is the start of something truly wonderful.

JB

Fawn Magazine Stage 2 - Week 11

I started working on the cover art this week. When we had originally done the shoot, one look in particular was going to be used as the cover shot. Whilst editing this I realised it was going to be incredibly difficult to use this shot as the cover image, as the models hair was quite messy and there were lots of loose strands of hair in the image. I enlisted help from my partner Jeff in editing this image, as he is quite skilled in photo editing. He showed me a way that I could separate the back ground from the image by creating a mask from the image levels rather than deep-etching the image which the pen tool (which is virtually impossible when going around hair).

I used a unedited version of the image to start designing the cover. Choosing a colour scheme for the cover proved very hard. The main thing I wanted was the colours to work harmoniously with the image I had chosen. Secondly I wanted it to also reflect the colour scheme within the magazine. Ultimately I decided to use the colour fawn for the magazine logo. The colour worked perfectly with the image and of course tied in with the magazine name Fawn.

I chose to keep the page design very simple. I used the copy font from inside the magazine to write the season and year, as well as the issue number and individual titles of all the companies featured. I felt it was unnecessary to clutter the page with text like many other printed magazines do. They use text to draw people into buying their magazines, all my over needed to do was inform people what was in it, so that they could decide then and there is they wanted to read it.

A well as continuing on with my photo editing, I also finished a couple more layouts this week. I put together both the Kid. and In.cube8r layouts, both of which I had been putting off as I was having designers block coming up with an interesting layout design. Taking a some off from them gave me a fresh outlook when I came back to it, and I managed to finish the designs ticking of some of the last layouts from my list.

JB

Fawn Magazine Stage 2- Week 10

This week I continued with the photo editing I had started from last week. As this was such a large job I chose to do this editing in bits and pieces so that I wouldn't become bored with the process and still had time to work on other areas of the magazine.

At Ben's request i adjusted the original banners I designed to fit the new banner spaces on my website. Ben worked on implementing the new design into a custom Wordpress theme, the end result which I am really happy with. The new design is very modern and completely reflects the design of the magazine, with heaps of design features being used through out both design tying them together perfectly.

I designed layouts for both the shoots today. The final images that came back from Cheryl were amazing, she totally hit the nail on the head when it came to the style and theme for the shoot. I couldn't be happier. I found it difficult to add the images from both shoots into my pages though, as Fawn Magazine's pages are slightly shorter than A4 which means some of the image was getting cut off when it shouldn't be. I managed to design both pages in a way that made sure none of the images were cropped, and both layouts were individual in design from each other.

Lastly after gathering all the final content for Fawn Loves and getting Gaia to do write ups for all the pieces, I started laying them out int the magazine. This task was much more difficult than I originally expected. Considering the design style was so simple, it was so hard fitting all the content and images on each page, and still have them look pleasing to the eye without cutting everything. It is very hard working with a lot of content and limited space. I finally managed to fit everything and I'm very happy with the final results.

JB

Fawn Magazine Stage 2 - Week 9

When I met with Leonard a couple of weeks back I was talking to him about redesigning the website as I no longer felt that it reflected my current magazine design. I was originally going to redesign it myself, however Leonard suggested that I get some 2nd year Multimedia students on board from Qantm, as there were other more important things that I should be spending my time on.

This week I had organised to meet the guys that Leonard had brought on board, Reuel, Jacob and Ben. The fours of us plus Leonard met at Qantm and discussed what it was I wanted from my new website, not only in terms of design but also functionality.

From this meeting the boys went away and put together two appropriate design for me. I used these two designs and combined the elements I liked from each to create a final PSD version of the website design. In this design I also added all the fonts and colours that were going to be used in the magazine so that the website and magazine would tie in nicely together.

On top of this I also redesigned the EDM template so that it would match the design of the website. This was then emailed to my team which would implement that design in to my MailChimp account which would be used for my newsletters.

I began work on my photo editing this week. I decided to do a little trial and error first, to see whether I was able to achieve the same effect I wanted to use that I saw in Surface Magazine. Afer a few tries I got a combinations of blurring and overlaying images that worked really nicely together, so I noted what setting I had used an moved onto actually editing the images.

JB

Fawn Magazine Stage 2 - Week 8

Since getting a lot of the content out the way I could focus heavily on the fun stuff this week, designing layouts! I finished off the final touches for The Distillery layout, as well as designing Graffiti Art and Fawn Bits layouts.

I had planned on gathering pieces for the Fawn Loves and Bits sections quite early on in the production process, unfortunately due to lack of time and priorities they kept getting pushed back as I had other more important deadlines to meet. So I spent this week researching items that could be used is the Fawn Loves and Bits sections. My focus was more on getting each section finished, so I started looking for Fawn Bits pieces until I finished then moved onto Fawn Loves. I found it very difficult to find pieces for Fawn Bits, there were lots of great competitions and events, yet all of the happened in the same month May, and I needed 3 pieces for each month (May, June and July).

I finally managed to fins the appropriate amount of pieces for each section, then sent each item link off to Gaia so she could do a little write up for each bit. I then proceeded to find images to be used with the articles, which proved just as difficult as the previous task.

In addition to this I recontacted a few of my advertisers in hopes that the ones that hadn't replied yet would get back to me. I finally got a response back from Young Republic saying they would be very happy to do an advertising swap with Fawn Magazine.

JB

Fawn Magazine Stage 2 - Week 7

Only a short post this week as I didn't manage to get much else done this week due to the shoot taking up most of my time.

The shoot went off without a hitch. I almost had a last minute cancellation from my model Amanda, which put me into a panic. She was so lovely though, and declined a paid job so that she could model for Fawn Magazine. The final outfit selection looked absolutely wonderful on her and all of the pieces worked extremely well together.

We managed to work our way through each shot fairly quickly thanks to our highly skilled team, and were out of there be 5pm. Which in terms of day length for a shoot is quite short. Gaia and I went through the photos on Ben's computer and picked out an edit of all the photos that we liked and wanted to take with us immediately.

From that selection I went through and selected each individual shot that I wanted to appear in the magazine. One of each outfit that we had shot that day. I chose shots based on not only how good the image tuned out, but also the angle and pose of the shots so that we would have a variety different shapes to work with in the final images. I believe doing this will make the final edited shoot more visually appealing to readers.

Lastly I managed to find some time to layout out the Distillery article and images in the magazine. I used a combination of images we had shot on the day of our interview, combined with some amazing shots the team already had. I think this is one of my favourite layouts so far, it's very image heavy which I like.

JB

Fawn Magazine Stage 2 - Week 6

This week I had an interview and studio tour organised with the Distillery, a letterpress studio found in Darlinghurst. I had my heart set on featuring a letterpress studio for this section, so was thrilled when they got back to me confirming it all. Letterpress is such a beautiful underrated art, I really wanted to give it more exposure. Gaia and I went to meet with Jen Fontaine the Operations Manager there. Jen was so lovely, she answered all of our questions and let us poke around through their samples and the old lead type they still had lying around. We also got to see a few demonstrations which was insightful. It's a very precise art that takes a lot of patience and skill.

A lot of time this week was spent preparing for the shoot that would be happening next week on Wednesday. I had confirmed all the resources for the shoot and just had to go and pick up the clothes from Faddoul's PR agency Sweaty Betty, as well as the clothes I was going to borrow from Evyie. 3 days before the shoot I got an email from Evyie saying due to unforeseen personal circumstances she would no longer be able to provide clothes for the shoot. In a last minute panic Sweaty Betty saved the day by providing me with some extra filler pieces and jewellery to shoot.

In addition to all this I also managed to do a little bit of designing. I lay out a few of the page that required no content, such as the masthead and stockist pages. I also designed 2 different banners for the website. These banners were to be place holder banners for the site until I get real advertisers on board. I had the idea of using a sky writing plane and a hot air balloon that would have 'advertise with us' written on them so that people knew that they were able to contact me in regards to advertising within this space.

JB

Fawn Magazine Stage 2 - Week 5

This week I followed up with Faddoul, as I was still quite interested in doing a shoot feature on them. I got an email back from Jessica the head designer at Faddoul saying that she hadn't initially seen my email and would be very interested in loaning product for our shoot. With that in mind I started planning the shoot.

The garments were very sophisticated and sleek, so I thought the look needed to be high fashion. I decided I wanted to shoot it in a studio to achieve this look, which worked well as Cheryl was shooting a shoot on location for me so we would have one of each appearing in the magazine. I came across some images in Surface magazine that I fell in love with, and decided I wanted to achieve a similar look in the editing process of my shots. It was almost like a blurred high contrast effect that added a point of interest to the images, and really made them stand out.

I finally found a hair stylist for the shoot, a lady named Nicola Johnson that worked with a friend of mine. As well as doing hair she is also a make up artist, which turned out to be a blessing in disguise as the make up artist I was originally going to use was not available on the day I wanted to shoot. Gaia worked her magic and managed to get in contact with an amazing photographer Ben Scott, who on top of agreeing to shoot for us also offered up his studio as the location.

In addition to all the shoot preparation I also managed to go and shoot graffiti art walls this week in St Peters. There is a cute little alley way called May Lane about 5 minutes walk from St Peters station that was full of incredible graffiti art pieces. I got some great shots from my trip there.

JB

Fawn Magazine Stage 2 - Week 4

I spent a lot of this week following up on emails I sent in week 3. After getting good initial interest form both Emma Mulholland and Violet & I, I did not get replies from my following emails which caused me to worry about the shoot sections.

I decided to contact a few more designers that had interested me. These designers included Faddoul and Evyie. I had a great response from Evyie, saying that they would love to be involved. I did not receive a any response from Faddoul.

During the week I posted an advertisement on Pedestrian TV looking for a hair stylist for the shoots. I had already found a model willing to work with me, as well as a photographer and makeup artist, although I was still missing a hair stylist.

I got a lot of response from the ad about people interested in working with Fawn, however none of them happened to be hair stylists. One email in particular had caught my eye from a lady called Cheryl Tan. She was a freelance fashion stylist trying to get her work into publications. By looking through her portfolio it was easy to see she was incredibly talented. She had a couple of shoots that were already produced that she said I could use. Unfortunately the shoots did not fit my winter theme, so I contacted her and asked is she would be able to put a shoot together in 2 weeks for Fawn Magazine's Winter issue. After confirming that she would be able to, I was able to check that item off my agenda to free up more time to focus on the business side of things.

As for the emails I sent to advertisers, I got responses back from Qantm and In.cube8r saying that they would be happy to advertise. Qantm said that they would be happy to contribute a monetary amount to me while In.cube8r were interested in doing an advertising space swap on our website.

In addition to this I continued to work on my layout and created a post for the website to start generating interest in the site.

JB

Fawn Magazine Stage 2 - Week 3

This week I spent a lot of time contacting people in regards to content and advertising. I spent hours looking through the designers on Young Republic, an online store for emerging Australian designers. I bookmarked quite a few that I liked, but there were two in particular that I found that really stood out to me.

The first was Emma Mulholland, a quirky young designer who has just recently broken onto the fashion scene in the past year. I thought her design would be perfect for a shoot as they are so out there and different from anything else I've seen.

The second was Violet & I, which designs were quite opposite to Emma Mulholland's designs. These designs were feminine and pretty. It would be quite a contrast if we had them both featured in the magazine.

I ended up contacting both designers about being featured in the magazine, and got a good initial response from them.

In addition to this I started looking into which advertisers I could contact who might be appropriate for Fawn. There were a few that firstly came to mind; Qantm College, Capital L (a boutique where I casually work), Young Republic, The Finders Keepers and In.cube8r.

I sent emails with attached media kits to all these companies, with a proposal for advertising with Fawn. Through this research of advertisers I had an idea to include an article on In.cube8r in our Fawn Feature section. There was quite an interesting story behind the company and thought it would be perfect to include. I added this into my email to Isy the Founder of In.cube8r, asking if she would be interested in a feature as well.

JB

Fawn Magazine Stage 2 - Week 2

Taking advice from my first meeting with Leonard, I began to research possible delivery platforms for the magazine. The first possibility was to export the magazine as an SWF file to be used on the website. This meant no external operator was needed. However this method required my web page width to be quite large, as there would be no zooming capabilities.

The only other suitable platform I found was Issuu, an online publishing platform used by many of the other online magazines I researched. This seemed like my best option as all you needed to do was upload your PDF, then use the provided code to display a read on your website. It also included an element of interactivity to the magazine, as any URL's or email addresses would automatically link for the reader. It also means that my magazine would become a part of the Issuu online database of magazines, which means people searching that database would be able to find my magazine easier.

I set aside some time this week to meet with my friend Gaia. Gaia had helped me with my initial phase on Fawn, and was going to come on board for this second page and help with the marketing and content development of the magazine. During our meeting we discussed where we had left off with the project, making notes of all the areas of the magazine that still had content missing.

During this meeting we clearly defined what we wanted from each section of the magazine. Through this we came up with ... distinct sections. Fawn Bits, Fawn Loves, Fawn Features, Fawn Illustrations, Fawn Talks, Fawn Style, Fawn Studios and Fawn Jobs.

Here is a quick run down on what each of those sections would include:

• Fawn Bits - This would include a seasonal calendar, in particular showcasing upcoming events.
• Fawn Loves - Items or news that the Fawn team personally love.
• Fawn Features - 2 feature articles. This was to be the graffiti article shoot and one other undecided.
• Fawn Illustrations - This would include a spread of illustrations from my friend Candice.
• Fawn Talks - 2 designer interview. This was to be an interview with designer Kiran from Kid., as well as one other undecided.
• Fawn Style - 2 fashion shoots.
• Fawn Studios - An image heavy spread and interview on a local studio.
• Fawn Jobs - A featured creative job interview

Lastly I started creating mock up layouts for Fawn. Leonard suggested I design the magazine first then input the content when I had it as it would be easier. I took inspiration from other magazine layouts and started creating layouts for the Fawn Studios page and Fawn Illustrations page.

JB

Fawn Magazine Stage 2 - Week 1

After taking some much needed time off I got back into the swing of things with a fresh outlook on the magazine.

During this time off I decided I was not happy with the original design concepts I have created for the magazine, so in this first week I began to create new style sheets for Fawn. I wanted to style to be quite simplistic, focusing heavily on designing original layouts. I took inspiration for other magazines such as Frankie and Yen, as well as online titles such as the ASOS magazine.

In my first week I met with my new supervisor Leonard Sii. As Leonard was taking over as supervisor for my project, I spent this time going over my plans for Fawn Magazine. I filled him in on my plans to redesign the magazine, and also mentioned that I wasn't happy with the design of the website anymore as it reflected the design style of my previous magazine design. I also discussed the fact that I was very serious about turning Fawn Magazine into a business and would be continuing on with it after my time with Qantm was finished. He suggested I start looking for advertisers as soon as possible, even if they were only able to contribute little every little bit would count.

This suggestion changed the direction of the magazine slightly, not only would I need to focus on creating content and an eye catching layout for the magazine, I also needed to think about the business side of thing. This meant looking at things over the long term, not just short term goals to complete my project.

JB

Fawn Magazine Website Progress

After much frustration and hours of work I have finally produced the basic structure and design for the Fawn Magazine website. 

Below is a snapshot of the Wordpress theme I used as a base to design my theme, and under that is a sneak peak of the Fawn Website home page.

I implemented my own HTML and CSS coding into the original theme to create this design. The black sections are for proposed banner advertisements.

NU BLU THEME

FAWN MAGAZINE THEME

Fawn Magazine - Week 10

This week I conducted a lot of design based work, focusing largely on the Fawn Magazine master style sheets as well as implementing the website into a Wordpress theme.

I completed my sketches for the master style sheets this week which meant that I running a bit behind schedule on my Gannt chart. I did not think it would take as long as it did to sketch each section, but I wanted to make sure that every page had an interesting design layout different to the other pages. I found because I was trying to make each page relatively different it was harder to come up with a constant flow of ideas for these designs. I spent a lot of time researching magazines that I feel have similar design styles to what I wanted to achieve so that I could take inspiration from how they had styled their pages. For each section I sketched between 2 to 4 options so that I was able to work with a style that would work cohesively with the rest of the magazines pages.

After completing the layout sketches I then moved onto working on implementing these sketches into Indesign. Initially I thought it would take around 3 weeks to do this, however I now think it may take a little longer as constructing the website is exhausting my weekly time allocation as it is more challenging than I originally thought it would be. I developed a Indesign document mapping out the pages that will appear in the magazine, and have been slowly implementing my layouts into the pages. So far I have completed the Contents page, Calendar pages, Job Review page, and Beauty Shoot pages.

Developing my website in Wordpress has proved a little more challenging than I had originally planned. I had developed my HTML code in Dreamweaver last week and started to implement it into a blank Wordpress theme. I was following a tutorial on Lynda.com to do this as it shows you exactly where to cut and paste your HTML code around the Wordpress PHP code. As I am using a blank Wordpress theme I am having trouble adding particular elements from my design into the theme, as I have no knowledge of PHP. This particularly relates to the search bar, mailing list and particular blog post style that I want to achieve, all which use PHP to operate. 

I discussed my design with Lance and he suggested I talk to another lecturer Leonard regarding customising a Wordpress theme, as he might be able to help me implement these features. I will be meeting with Leonard next week regarding my Independent Study project so I will discuss it with him then.

Lastly I discussed content ideas with one of my contributors Gaia. We went through each section and developed a list of what exactly we wanted each section to become as we developed it. As Gaia has written for various online publications having her expertise in this field is invaluable in producing appealing content for Fawn readers. We are both now searching for great news stories and products to put into the Fawn Loves spreads as well as any events that are scheduled for Summer 2012 for the Calendar spreads. We also set rough shoot dates but I am yet to confirm these dates with all the shoot talent.

JB

Fawn Magazine - Week 9

This week was spent heavily focusing on the creative design aspects of Fawn Magazine, as well as starting to write some of the editorial content.

I continued working on the layout sketches for Fawn which will help me design the final master style sheets in InDesign. I have been designing about 3 or 4 different options for each section that appears within the magazine. Doing so will give me greater freedom when I come to choosing the final pages for the layout to ensure that each page layout compliments the other layouts on surrounding pages.

After last week I was not happy with the final result of the style guide and layout I completed, so I spent some time experimenting with other fonts and layout styles. I finally found a combination of fonts that I was happy with and have decided to use this combination within Fawn. I am happy with my original colour scheme that was selected, so have decided not to change that.

After completing the style guide, I used this formula to create a layout for one of the spreads within the magazine. This layout in particular was for the Creative Job Review page and I wanted the design of the layout, the fonts and colour scheme, to be a good indicator of how the rest of the magazine will look. I really like my final layout and have gained client approval on it. The only changes that will need to be made are to the change numbers so that they are more cohesive with the rest of the page. Completing this page will help me design the rest of my master style sheets, as I will have a creative guide to work from.

As well as working on the design of the magazine itself, I also used this week to complete the final pages for my website and EDM Photoshop mockups. I'm really happy with the final design for the website, as it is easy to navigate and is a simple yet effective design. The design of the EDM mock up is very similar to that of the website, but has been redesigned slightly so that it is suitable for email. Now that I have completed the final designs for both the website and EDM I can begin to complete all pages in Dreamweaver.

I continued with a small amount of Dreamweaver this week, adding and changing things to the design as I finished the creative mock ups. Now that the mock ups are complete I can begin to finish all the HMTL and CSS elements in Dreamweaver, then focus on bringing the code from these documents into the Wordpress files.

Lastly I began researching questions for the Creative Job review page. I searched these online and found two really good sources for similar interviews that I will be conducting. The first was a post on the Sportsgirl website reviewing a freelance stylists job. The second was off the Dolly Magazine website, which has job reviews from all the staff members that work within Dolly. It was useful to see the responses for each question and how they differed from job to job even though the same questions were being asked. I have taken note of all the questions from these interviews and have started compiling my own list of suitable questions based on the research I undertook.

JB

Fawn Magazine - Week 8

I had a busy week this week working on several different elements of my project. I put the final touches and images into my marketing plan which is now complete. Completing the marketing plan for Fawn has also been extremely helpful in giving me the relevant information I need for the Fawn Magazine media kit.

I started designing and inputting information into several of the media kit pages this week and plan to finish it over the coming week. I scheduled this deliverable to be completed earlier in the project timeline as I require this document to give to the relevant public relations companies that have agreed to help me with Fawn Magazine. Giving them a media kit allows them to gather a greater understanding of what it is Fawn is all about, as well as presenting a professional image for the magazine.

Fawn Media Kit

Fawn Media Kit

To add to this professional image I created a company email to which I can direct and send all Fawn related emails from. Through this I then emailed several more PR companies discussing Fawn and asking if they would be interested in helping out. I have had a great response so far from the companies I emailed, and now have 4 PR companies on board willing to help.

From last weeks content outline I was able to develop a more detailed content plan of all the people or features that will be going into each section of the magazine. I have largely gathered most of the important resources for these sections, with only one main part(Featured Studio)still unconfirmed. I am waiting to hear back from a woman that has a photographic studio that may be willing to do a feature with the magazine.

I began to create some design sketches for all the page layouts for the magazine, which I found quite helpful in developing my style guide. At the moment I have created a Style Guide, although I am unsure about the font that I have used for the headings in the magazine, so I will continue to search this week for a suitable font to use for this. 

Style Guide Mock Up

Working from the design sketches I created last week for the Fawn website, I was able to start creating creative mockups for the website. As of yet I have only created the mock up for the home page, as most of the other pages will be very similar to this page. 

From the home page mock up I have been following a tutorial on Lynda.com about creating custom themes in Wordpress. It takes you through the process of creating the HTML and CSS for your website and then shows you where to input this information in between the PHP coding on the Wordpress themes. I spent several hours making my website design using Dreamweaver, and am quite happy with my result so far. The basic structure and colouring is there, I just need to focus on refining the smaller details.

Fawn Website - Work In Progress

Fawn Website - Work In Progress

Fawn Website - Work In Progress

 

 

I also need to research how I can have my most recent posts thumbnails on the website home page. At the moment I haven't found a plug-in or tutorial that covers this design, but I plan on continuing to look and if that fails I will see a lecturer that is more experienced in coding or Wordpress so that they are able to guide me in how to create this look.

Finally I set up the Fawn Magazine Facebook and Twitter pages, so that I can start implementing my marketing plan. I plan on posting regular content next trimester to gain awareness of the brand and build anticipation for the magazines release in December.

That's all for this week.

JB

Fawn Magazine - Week 7

This week I spent a lot of time working on my marketing plan and style guides for Fawn Magazine. 

The majority of this time was spent developing the content for the marketing plan, as I had already researched possible techniques it was more a matter of further detailing the techniques I want to use.

A large amount of marketing Fawn will be digital/online based. I find this extremely relevant to the project due to the fact that Fawn is an online magazine. Promoting the magazine through these avenues, such as Facebook and Twitter, will encourage people to visit the website and view the magazine due to it's instant accessibility through the Internet.

Other avenues that are going to be used for promotion are a company website, EDM (Electronic Digital Mail), an industry appearance, and a media write up. The later two options have become possible since the initial conception of Fawn. The industry appearance involves judging a fashion show for styleXpose which I have mentioned in previous blog updates. The media write up will be conducted by Sydney Party People (a review website) that will be doing a write up on Fawn Magazine. Thanks to Fawn's contributing writer Gaia Gardiner for setting up this opportunity with her contacts at Sydney Party People. Both these elements will help develop Fawn's reputation as well as create great exposure.

Lastly I am still hoping to arrange a magazine launch party for Fawn to happen in early Decemeber when the magazine goes live. I have not included the planning and execution of a launch party in my scope, as I still don't know if it will be possible due to lack of funding and limited budget. However during the final trimester I will be looking into whether or not I can gain sponsorship to cover the party's expenses, as I think it will be an invaluable form of marketing for the magazine.

The Fawn style guide is slowing coming together. As I mentioned in my last post, I was having trouble deciding on the theme I wanted to adopt for the magazine's design. After spending a few more hours on the style guide last weekend, I feel that the design is starting to come together and should be finished this week.

As well as working on this documentation, I also spent some time developing business card design concepts for Fawn. I wanted to keep it fairly simple, using a black and cream colour scheme, while including the Fawn logo and icon. Here are a few of the final versions of the business card. I will be developing the final design from these.

 

On top of this I spent time creating sketches for the EDM template, as well as the magazine layout sketches. Both are just rough layouts at the moment with multiple options. I am hoping to narrow the design down a bit after all the sketches are complete to develop the final designs.

Lastly I created a document with an outline of all the content that will be appearing in the magazine. This content outline defines what each item will be, and on what pages the item will occur. This gives me a good indication of how many pages the magazine is going to be all up. At the moment I am sitting on 66 pages, but I will possibly add more pages if I end up adding more sections to the magazine. There are about 3 or so possible content ideas that I need to further research before I plan to include them. 

That's all for this week.

JB

Fawn Magazine - Week 6

This week was largely dedicated to finishing off my project documentation. As usual bringing all the pieces together and laying it out in Indesign took longer than expected, but in the end I managed to hand in a project plan that I am really happy with. I had hoped to finish both my style guide and marketing plan by the end of week 6 as well, but was unable to spend the necessary time finishing them due to my project plan taking priority. I plan on finishing them off over the next week so that I can get client approval on them.

As well as working on documentation, I also began working on my website sketches. The most important thing I want from my website design is that it is easy to navigate. It is crucial that visitors of the site can easily access important information such as contact details, as well as being able to easily navigate to the actual magazine. I would also like the design to be fairly simple, as the main point of the website is to house the magazine. I don't want the design to compete with that of the magazine. 

At this present stage I have drawn up 6 page sketches, one for each page linking from and including the Home page. That includes the following pages Home, About Fawn, Gallery, Mag, Advertise, Contact Us. I am unsure of how the final design of the Gallery page will be as I don't know the full capabilities of Wordpress in regards to image galleries and video. I'll be researching that over the next week so that I am able to draw an accurate sketch of what the page will look like.

This week I also started working on developing the Fawn brand, by designing and developing an icon to use as a favicon on the website. This icon will also be used on any corporate identity such as business cards. One of the reasons I chose to name the magazine Fawn is because it is the name of a young deer. I thought that was a good representation of my magazine, fresh and young emerging into the world for the first time. This is also representative of the emerging designers and artists we are hoping to feature in every issue. I thought it would be great to tie the icon in with this definition by illustrating the silhouette of a fawn. I ended up researching images of fawns and eventually came up with the below design that I am extremely happy with. 

That's all for this week.

JB

Fawn Magazine - Week 5

I spent the majority of week 5 doing the bulk of my project documentation and compiling my research from Survey Monkey.

All of the Fawn project documentation is due at the end of next week (week 6), this includes a project plan outlining scope as well as all the technical aspects of the project such as risks management, quality assurance and communication strategies. I spent a lot of week 5 paying close attention to my project documentation in the hope that I wouldn't have as much to work on in the last week. I managed to get a lot done, but still have about a third to go, so will finish that in week 6. The project plan needs to include a project budget which I have found quite hard to predict. As I have never produced a project like this before a lot of it is guessing how much time I think I will need for a certain task.

I compiled the research from my two surveys that were on Survey Monkey. I found the research really helpful, as it allowed me to develop a greater understanding of who my target market are and what they want from an online magazine. The majority of the survey responses indicated that my readers are low income earners, which means I should put a focus on affordable design within Fawn. A few other important points I have drawn from my research are that my readers prefer tidy layouts with a large amount of images focusing on experimental photography, and most importantly they want to be inspired by a magazines content. I think all the responses I gathered will help me create a unique magazine that is suitable and appealing for my target audience.

This week I was able to confirm a hair stylist for my shoots, so with her on board I now have all the necessary resources for these shoots. Although I have found enough resources for the initial shoots, I will still be on the look out for anyone else who is suitable as I will always need people to help out on future issues of Fawn.

I began researching possible shoot ideas for the magazine. As the issue will be releasing in December I am focusing on summer style shoots. My first idea was to have a desert style photo shoot, which seemed like an impossible idea as there are no deserts anywhere near Sydney. However after talking my friend Candice Basa I have been informed that the sand dunes in Cronulla would be prefect for a desert themed shoot. I want the outfits to be a bit tribal, focusing on earthy tones such as beige, rust and khaki. Think bronzed skin, chunky wooden jewellery, beading and thinly woven fabrics. I think it would be perfect for a summer issue. Below are a few inspiration images I found.

As well as a desert themed shoot I also wanted to do a graffiti art shoot, shooting models against graffiti art walls. As I plan on doing an article on graffiti art, I thought it might be a good shoot to tie in with the article. All white outfits were dominant at SS 11/12 Fashion Week, so I thought it would look great to shoot all white outfits against the graffiti art. Here are some research images below that have inspired my idea.

 

As well as researching content for the magazine, I also started drawing up my website wire-frame, in preparation for design sketches and page mock ups. I am aiming to have the website done by the end of this trimester so that I can start to properly promote Fawn Magazine.

JB

Fawn Magazine - Week 4

This week I focused mainly on sourcing resources for my shoots that will happen later in the year. I had this scheduled at a later time in my project gannt chart, but think that is an extremely important factor in the success of Fawn Magazine, and would like to secure resources as soon as possible to avoid last minute panic.

I contacted a few of the Public Relations companies I was in contact with when I was working at Who Magazine. I outlined the magazine and that I would like to borrow product from them if possible. So far I have only heard back from one company who has agreed to lend me product. This company stocks several great local brands, so would be perfect to use in my shoots.

I also contacted several people in regards to helping produce the shoots with me. Through contacting friends that work within the fashion industry I have been able to confirm two models, one to appear in each shoot. I have also secured photographic and styling assistants that will assist me on the shoots, as well as a make up artist friend of mine that has agreed to help. At the moment the only resource I am missing is a hair stylist, so I am currently in the process of contacting a few more people in regards to that. Although I have secured all these resources I will continue to search for more people that would be willing to contribute, in case for any reason some one decides to pull out.

Over the weekend I also met with my friend Candice Basa who is Fine Arts graduate. Candice has agreed to contribute to the magazine as a guest Illustrator that we will feature in our Art section. Candice and I discussed her art style, as well as possible ideas for the illustrations within the magazine. I also mentioned to her the possibility of a launch party for Fawn at the end of the year. She mentioned that one of her friends had just opened an Art Gallery on Oxford St that could be a suitable venue for the launch. I had never seriously considered having a launch party as it would exceed my available budget. I am still looking into this as it would be ideal to have a launch party, and if I am able to find someone that is willing to offer me their venue as well as gain alcoholic sponsorship, it would cut costs dramatically.

As well as coordinating content, I also worked on my project documentation that is due at the end of next week. I started developing a budget, that will reflect how many hours each task within the project will take, and how much that would be charged at.I found this difficult as it is hard to accurately predict how many hours you will need for each specific task.

I also started working on my Style Guide, by doing some preliminary sketches and layouts with the Kuler colour schemes I found last week. I'm finding deciding on a particular style extremely difficult as I want my design to appeal to a large audience, and feel that certain designs might turn readers off the magazine. I need to develop a layout that is not only interesting but also visually appealing to a large audience.

Once I have gathered all of my market research from Survey Monkey I will be able to more accurately predict what my readers expect in a layout which will help me decide on the design style.

That's all for this week.

JB